User-UnFriendly Mistakes

Hello there, I am your typical website visitor. When I first enter your site, I start out with a reservoir of goodwill. I expect that you’ll be accommodating and help me quickly find what I am looking for.  That is…

The Best Way to Respond to Constant Change

In the world of web design and development, it’s hard to keep up with the endless new devices, toys and tools. And that’s for us – experts in the field. So when it comes to your website, what does this…

Increase Your Conversions in 3 Steps

Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains the psychology of why people say “yes”—and how to apply these understandings in business and in life. In writing the book,…

Less Can Be More

  As the bloated Christmas holiday gives way to the pared down penance of a New Year, the phrase “less is more” is used, ironically, a lot more. Whether it is our historically Puritan ethic or just plain trial-and-error, the…

Dear Retailer, Please Help Me Be Your Customer

  Dear Retailer; I would like to be your customer. Online, not in person. Now please, don’t take it personally. I can’t tell you how long it’s been since I’ve, you know, physically shopped for anything more than groceries. My…

Brand identity: beyond a pretty logo

Most people don’t quite understand what goes into a great brand or how important the brand actually is to the company. But the truth is, how your brand is perceived by the potential customer or user affects its success –…

Focus on your clients, not yourself

A common thing that I see when clients are redesigning or starting a new website is that they are focused on themselves. A website should obviously have information about your company and should show off what makes you different. However,…

Content is King

And you thought cash was king? Nope. Not in web design. Today it’s all about content. I remember back in the day… say 1995, when just having a website was cool. All it needed was some “Hotlinks” and flames to…