How to Buy a Website

Which web design firm do you contact? Which of those companies on the organic listings do you call? They all say the same things, make the same promises. It’s a sea of sameness. I’ve been on both sides of this…

What NFL Really Stands For

Professional football coaches will tell you “Not For Long”. Because when they don’t perform well, they get bounced. The same is true for the pages on your website. Did you know the average time a visitor spends on a web…

Secrets to a Priceless Website

It’s 2014. When it comes to how we find things, the phone book has been officially relegated to the dust bin of history, and just about every business has a website. Having an online presence is more of a requirement…

The Dirty Lowdown of SEO

I’m going to make a very bold statement. If your company is currently hiring an outside company to perform search engine optimization for your website, fire them. Here’s why: Because the best person to get you higher rankings on the…

Behind the Scenes with Analytics

In Part One of this article I explained the benefits of using Webmaster Tools to discover and manage how well your website is being seen by Google. In this second part we’ll dive a little deeper into Google’s web tools…

Frenemies in Business?

As Webworx’s resident Word Nerd, I am always enchanted by new words, and I recently stumbled across a new word, a new term and a new idea … Coopetition. A portmanteau of cooperation and competition, coopetition takes place when companies…

There’s More to the Story – Part II

When our team meets with a client for the first time, we spend a good deal of time listening and learning the story of our new client’s business … these meetings are always enjoyable, as we get to hear their…

Once Upon A Time – Part I

  “Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our lives. We never really grow out of our love of a story: good news, bad…

For A Blog that Brings You Business, Start a Gang

Blogs are everywhere, this is not news. In fact, it is so not news you might want to dismiss the idea that a blog could bring you business. Lots of it. And while I don’t fault your skepticism, don’t throw…

Increase Your Conversions in 3 Steps

Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains the psychology of why people say “yes”—and how to apply these understandings in business and in life. In writing the book,…